Issue 22 attractive DESIGN without the attitude     
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WOMEN AND ONLINE SHOPPING TRENDS
Selling a product or service to a woman in the offline world has always been tricky, and selling to a woman online is just as tricky, but somehow different. You need to understand what women are doing online, how and why they surf, and what persuades them to buy from the websites that they buy from. Monique Danielle, of Diva Design World offers the following information about the... habits of women online

ADVERTISING SUCCESS STRATEGIES: MAKING THE MOST OF PRINTED AD COPY
We've all seen ad copy for everything from toothpaste to power saws - and beyond - but we don't always respond to the message that the advertisement is sending; that's because not all printed ad copy is successful. If you find that you're in a similar situation, here are some tips that might help you to launch... a successful ad campaign using printed copy


BRAINSTORMING: STRAINING YOUR BRAIN FOR EFFECTIVE IDEAS
There are many different ways to conduct a brainstorming session, but sitting with your employees and going over items listed on a flip chart is among the least effective. In order to inspire and gather truly creative ideas, there are more productive methods... more...
SEARCH ENGINE TEXT: ADDING KEYWORDS WITHOUT COMPROMISING STYLE
There's no need to sacrifice your writing style in an effort to be a search engine kingpin. For those of you who are frustrated by having to choose between loading your article with keywords and writing in a style that's both comfortable and natural, here are some useful tips... more...

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Mutterings from Monique: Meaningful Holiday Greetings

The holidays are a time of joy, family gatherings, and yes, the dreaded corporate holiday card. You know the one, a well meaning, yet impersonal card that comes in the mail along with a kazillion other corporate greetings. It's ordered from some catalog, has the company logo dutifully stamped in it, and offers a very general holiday greeting.

Here are a few tips on how to give your holiday cards that extra something:
1. Sign the card by hand! Yes, a simple step but a hand signed holiday card is much more meaningful than one that is purely a digital/computer creation.

2. If time permits, hand address the card.

3. Use colored envelopes

4. Start planning your holiday cards NOW! December is too late.

5. Hire a company like DivaDesigWorld to design a clever holiday greeting that will get noticed, subtly market your business, and fit your budget.

6. Last year, DivaDesignWorld's holiday card was accompanied by a fun holiday game. You can see it awww.divaholiday.com.