Issue 12 attractive DESIGN without the attitude     
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MAKING THE MOST OF PRESS RELEASES
Press releases aren’t only for moguls who already have the proverbial market cornered in the area of one commodity or another. These are announcements that can be – and are – used by any business owner who’s smart enough to tap into this type of media technique in order to promote a product or service to a wide target audience. In this type of scenario, however, the media takes on the task of doing the reporting. So. . . . what’s the advantage of a press release?

THE POWER OF WOMEN IN THE MARKETPLACE
Although women make up a little over half of the population, and influence 80% of the spending in their households, market research companies are reporting that sales to women still have not reached their full potential. Monique Danielle, of DivaDesignWorld and DivaDirectoriesspends a great deal of time researching the buying habits of women. For the inside scoop read. . . . . . profiles of women in the marketinplace


USING YOUR WEBSITE AS A VEHICLE TO DRIVE UP YOUR SALES
There are many advantages to having a website, but it really all boils down to one thing: increased sales. Savvy business owners know that paper advertisements are no longer sufficient for generating the type of sales that they need. . . more..
WHAT DOES YOUR LOGO SAY ABOUT YOUR BUSINESS
A company can get alot of mileage out of their logo, or symbol. Just as catchy jingles and slogans stand out in our minds, we also associate company's with their logo's. We learn to look for the logos of our favorite companies. For instance. .. . . more. . .

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9999 SW Wilshire, Suite 212, Portland OR 97225, 503.297.4111

Mutterings from Monique: Successful Clients

Over the past several years I've noticed that successful clients share certain characteristics. By 'successful clients' I mean DivaDesignWorld clients whose businesses are growing, have good customer retention, and who have a good reputation in their prospective industries. Interestingly, clients who share these characteristics also tend to be 'dream clients' from our viewpoint. Characteristics of these clients include:

Excellent Follow Through - They do what they say, when they say they are going to do it.

Beyond Nickle & Time Business Tactics - They treat both their customers and vendors as they would like to be treated. They expect to be compensated fairly and on time, and gladly do the same for their vendors.

Honor Fair Business Practices - They are ethical and honest in all of their business dealings. Never taking advantage of others, and never allowing themselves to be taken advantage of.

Value Relationship Based Business and Networking - They understand that strong relationships are the corner stone of any good business transaction, thus they nurture every customer or vendor relationship.

Understand The Definition of a "Good Business Transaction" - They understand that a good business transaction is a situation in which both parties win.