In the first situation a start-up asked DivaDesignWorld to manage all aspects of their marketing, including branding, web development, print collateral and public relations. They seemed to have a solid business concept, with a readily available target market. However, as I reviewed their business plan, I began to question the feasibility of their goals. I felt that their approach was in need of an overhaul so great, that it would require a paradigm shift (something not likely to happen given the short time frame that we had to work with). So, I turned away the project (and money). I did this, not for me, but because I felt that it was in the best interest of the client. They appreciated my honesty. That same day I was contacted by three new potential clients, eager to work with DivaDesignWorld. While there was no direct relationship between these people, I feel that somehow doing the right thing paid off.

In the second situation the owner of a local company contacted DivaDesignWorld in a frenzy. She had just been hit by bad news about her business. She wanted DivaDesignWorld to help smooth out what she saw as a PR and Branding catastrophe. After our conversation I spent a few minutes thinking over her situation. I called her back and told her that it was not in her interest to hire us - yet. I then provided her with valuable advice/input, suggested that use that advice to manage her immediate situation, then call us in two weeks when it would be more appropriate for DivaDesignWorld to step in. She was thankful for the advice, and I'm confident that she will choose to work with DivaDesignWorld in the next couple weeks.