Issue 12 attractive DESIGN without the attitude     
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CORPORATE BRANDING: THE INTEGRATION OF SMALL BUSINESS
Under most circumstances, the thought of business branding brings to mind images of large corporations or chains that enjoy business across the country or around the world. Owners of small establishments often get lost in the crowd when compared to these corporate giants. Though various experts have been crowing about it for some time now, they never seem to offer information regarding the “whys” and “hows” of branding a small business, much less how to pull it off . . . without spending a small fortune

DESIGN YOUR MARKETING FOR WOMEN
The days when only makeup, perfume, and cleaning products were the main products marketed to women are over - and this has been true for sometime now. A reputable marketing research firm has found that online spending by women is dramatically increasing. It seems. . .more women are using the Internet before making a purchase


Building Customer Loyalty
Gaining new customers is vital for any business, but keeping customers is even more important. When you gain a new customer, your goal should be to satisfy that customer to the point that they will buy from you again and again in the future . . . more..

What Color Are Your Sales?
Studies show that the color used on your sales material is important. Psychologists know that different colors have different impacts and different influences on people's minds - and therefore their emotions
and reactions. Colors can be used. . . more. . .

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9999 SW Wilshire, Suite 212, Portland OR 97225, 503.297.4111

Mutterings from Monique:

This month I want to share a little success story that I'm quite proud of. A few months ago a property owner came to me for a web site. He owned three buildings, two of which had a huge number of vacancies. For a small fee we developed a very simple content managed web site for him. Since we built the site the client's spirits and bank account have lifted considerably. His once vacant buildings are now filling up, and he tells me that he gets several calls on any new vacancy that comes up.

In addition to building the web site we showed the client how to increase response rates to his Oregonian ads, as well as how to promote his vacancies online (for free!). I feel proud not only to have helped his business, but to have helped him as a person.