About brochure sites
What is a brochure site?
A brochure site is a basic html site made up of only a few pages. It provides information about your organization, its products and services. This type of site often goes with advertising or verbal communication that tells customers to 'visit our website for more information or details'. While a brochure site gives customers general information about your business, it does not allow for the advanced customer interaction required by ecommerce sites or dynamic sites.
Why should I have a brochure site?
According to a study completed by Qwest, response rates to yellow page
ads increased by 45% when a web site address was included. This positive
impact on response rates is believed to apply to other forms of advertising
as well, including newspaper ads, magazine ads, print material and more.
Why does the inclusion of a web address have such a profound impact? Because
people expect immediate gratification. When prospects are ready to learn
about your company they want to learn NOW! Not tomorrow when the store opens
- Not when they get around to calling you. But right now, in the privacy
and convenience of their own homes.
That is why you need a brochure site - to tell your story on demand, anytime, anywhere
What’s the difference between a good brochure site and a bad brochure site?
In the final analysis the only difference between a good brochure site
and a bad brochure site is whether or not it makes a good impression on
your potential clients. And, often, whether or not the site compels visitors
to contact you.
Making a good online impression requires:
• Organization – Users must be able to quickly and effortlessly find the information that they seek. This requires a clear understanding of your target audience, a well thought out flow-chart and an intuitive navigation system.
• Concise Copy – Clear, punchy writing presented in an easy to read format – that’s what makes good web copy. Keep it relevant and compelling.
• Great Design - An aesthetically pleasing web site requires more than the application of graphic design principles and color theory. It requires a firm understanding of how to apply these principles to on-screen viewing. Things like graphic optimization and cross browser compatibility are extremely important.
• Clean Code – The backend of your web site is like the engine of a car. You don’t normally see the engine, but you sure can tell the difference between driving a top of the line V8 and a barely functional 4 cylinder engine.
Don’t settle for a site that sputters along. Be sure that the engine running your site gives users a smooth ride.
How Much do Brochure Sites Cost?
A brochure site is the most basic, and therefore most affordable type of web site that one can purchase.
Depending on the scope and magnitude of your project, fees for brochure sites generally range from three to ten thousand dollars.
--top of page--
--brochure top--
Database driven sites
What is a database driven site?
A database driven site gets its content from a central database. It requires complex coding to create a database driven site. Once developed, database driven sites are extremely easy to maintain.
Managing your database driven site requires no programming knowledge. Routine changes are implemented in a user friendly desk-top interface. Unlike static html sites, database driven sites are dynamic. .
Why do I need a database driven site?
While more powerful and easier to maintain, database driven sites are not always needed. Sometimes a simple brochure site is more appropriate.
If you do not plan to make changes to your site content on a regular basis, a brochure site is fine. If want to keep your site content fresh and up to date, then a database driven site is the solution.
A database driven site not only tells your story, it provides a dynamic,
interactive environment.
With database driven sites you can:
• Create and manage newsletter lists
• Track inventory and client orders
• Provide visitors with easily accessible information via search queries
and calendars of events.
• Build and manage online communities
• Sell your products/services online
• Do just about anything you can think of (within budget)
What’s the difference between a good database driven site and a poorly developed database driven site?
Good sites work and have minimal bugs. Bad sites sometimes work and have extensive bugs. Beyond this, well developed database driven sites do what they are meant to do – save you time, money and increase your productivity.
How Much Do Database Driven Sites Cost
The cost of database driven sites can vary widely. Sites that include custom written script/software tend to be much more expensive than sites utilizing “out of the box’ open source code (software that has been developed by a community of engineers and volunteers for free public use). Both types have their place. Which you choose (custom or open source) depends largely on application needs and budget.
Database driven sites powered by custom written software range from $10,000 to $100,000. Sites powered by open source software can cost as little as $5,000, and up to $15,00 thousand dollars if DivaDesignWorld populates a large site or implements custom hacks. Note: a hack is when you alter the fundamental programming of a software script.
--top of page--
--database top--
Flash Applications
What is Flash?
Flash is a solution for producing high impact web sites, alive with animations, sounds, innovative interfaces and amazing graphics. Sites created with flash allow developers to integrate mps audio, video and quality graphics into interactive, web ready sites.
Why Should I Utilize Flash?
As with any marketing tool, flash is only effective if used judiciously and in the proper environment. Your DivaDesignWorld consultant will provide you with an honest assessment as to whether or not flash is appropriate for your particular situation.
Flash can be used to create highly interactive, very impressive web sites, introductions, training CDs, and presentations. You can utilize flash for an entire web application, or embed a flash element into a xhtml web page.
What’s the difference between a well designed flash application and a poorly developed flash application?
As previously stated, flash is dynamic and exciting, but it is not for everyone. The first rule to getting a well designed flash application is to be certain that flash is the right medium for your project. Beyond that it is important to find a developer who will build a user friendly application. Beware of flash applications that are all smoke and mirrors with little to no attention to practical issues such as usability, and load time.
How much does a flash application cost?
The cost of a flash application can vary widely. A simple application may start as low as $700. A more complex application, such as a full web site or CD presentation generally ranges between $3,000 and $10,000
call for free consultation. . . 503 644 4700
PORTLAND: 971.285.3118